Bahawal Sipra's profile

Knorr Noodles vs Billa - Art Direction & Design

Bahawal Sipra
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Knorr Noodles vs Billa

The objective was to develop an interactive campaign showcasing Billa, Knorr's mischievous antagonist, reacting to the promotional pricing of Rs. 30 for Knorr Chatpatta noodles. Billa will disrupt billboards, in-store displays, and digital advertisements nationwide using spray cans, conveying his humorous disapproval. The campaign's goal is to enhance engagement, generate awareness, and reinforce Knorr's image as a brand offering great value for consumers.

art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
Photography moodboard
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
Type Lockup
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
Final Key Visual
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
Retail store
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
Grocery Lane
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
Gondola
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
Billa protest cutouts outside Press Club
art direction Advertising key visual marketing visual identity Brand Design billboard campaign graphic design Social media post
Art Direction & Design: Bahawal Sher Sipra
Type Lockup: Hassan Khilji
Creative: Tanya Omer
Agency: Wrt. 

Knorr Noodles vs Billa - Art Direction & Design
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Bahawal Sipra's profile

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Bahawal Sipra's profile
Lahore, Pakistan

Knorr Noodles vs Billa - Art Direction & Design

The objective was to develop an interactive campaign showcasing Billa, Knorr's mischievous antagonist, reacting to the promotional pricing of Rs. Read More

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